A Division of Patten University
BUS 653
Business Research Methods
Semester Units
3
Prerequisite
None
Course Description
This course is designed to provide a working knowledge of research methods and analytical techniques as they are used in business and government as tools for implementing a systematic approach to planning policies, programs and projects. It combines in one course the study of research methodology, the planning and design of research, and the management science tools that are used and the nature of decisions to which the research and analysis contribute. Modern decision theory which treats managerial problem solving as the selection of the best solution from a set of alternatives is emphasized. The course is not concerned with abstract statistical concepts but, rather, with the applicable techniques and their use in solving practical business problems.
In addition to providing a working knowledge of research methods and design, the course includes a brief, but thorough description of forty (40) tools of analysis with a description of the technique and its application. None of the techniques require sophisticated mathematical or computer implementation. Emphasis is placed on how the techniques are used and how to implement the results.
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Evaluate complex arguments and assess their logical structure and validity.
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Critique ethical principles in communication, decision-making, and leadership, considering diverse perspectives.
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Synthesize strategies that promote creativity, adaptability, and change in diverse organizational environments.
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Design rigorous business research proposals and critically assess organizational behaviors and human resource strategies.
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Integrate cross-cultural management practices in leadership roles to enhance inclusivity and decision-making.
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Apply critical thinking principles to improve decision-making and problem-solving outcomes in leadership roles.